Most consumers do not realize the number of mannequins used for display in today's retail stores. That is because it is the job of the mannequin to draw interest to the clothes, not themselves. It seems like quite a thankless position for mannequins, but there is one particular type of mannequin who goes even more unnoticed regardless of their important contribution to fashion, the Mannequin heads, that is, a life size reproduction of the human head and all of its features. Mannequin heads don the hats, wigs, sunglasses, jewelry and make-up everyone needs, yet many retailers still do not realize their importance. They can be made to resemble many people types and are almost always built completely to scale. Made from foam, plastic, and vinyl, mannequin heads are most often used to model hats. Rather than waste the funds and space to display hats with full size mannequins, mannequin heads are obviously more efficient and they can be grouped together to display several hats on a small table space. Any sort of mannequin head will do this job better than a full size mannequin. If a retailer would really like to show shoppers a lifelike display, they can even order mannequin heads with color and hair.
Wigs are another primary use for mannequin heads due to the fact that a wig is an especially difficult thing to choose. The shape of a face drastically affects the look of any particular wig, so it is simpler to match mannequin heads that look good with particular wigs. Not only will a customer be able to sort out what will look right on their face quickly, but this technique will also improve an employees ability to quickly assist a browsing customer. It is interesting to note that mannequin heads with hair are used in beauty colleges for training around the world. Because of the wide variety of mannequin head sizes and shapes, it is a helpful practice to consider the ways that different hair cuts flatter certain features. For this reason, mannequin heads are especially helpful to the wig industry as well.
Head accessories are the other part of the mannequin head resume. They have proven to be very affective displays for sunglasses, earrings, make-up and the like. There is something much more appealing about these objects when actually adorning a human head, rather than on a shelf or in a case. Human beings like to imagine the way these accessories will look on themselves, and because many shoppers may not take the time to try things on, mannequin heads give them a quick idea. The sooner they see how the object will look, the more likely they are to purchase it. So keep mannequin heads in mind for retail store displays. They will always keep you "a head" in the game.